I was talking with our sales data analyst yesterday about August sales activity. After a couple weeks, the trend emerging shows sales up around 4% over July. (August is normally up around 2%.)
Looks like bargain hunters are getting serious about taking advantage of the model year-end deals.
Here are some details in terms of share change: BMW is up about 22% (from 2.5% to 3%); Ford up about 7% (from 14.3% to 15.3%), Honda up about 7% (12.5% to 13.4%); Mecerdes Benz up about 8% (from 1.9% to 2.0%); VW up about 8% (3.7% to 4.0%). On the other hand, GM down about 6% (17% to 15.9%); Nissan down about 7% (8.3% to 7.7%). The rest are relatively stable
Obviously much can change between now and the end of the month. But the good news is that August could beat March as the best sales month this year. Of course, there is always bad news as well. This is a bargain-driven market. As the deals dry up, sales will likely trend down from here.