I am off to Paris tomorrow for the auto show. Before I leave, I wanted to share a couple more observations about the new site and cover another new feature.
First, about the beta site: The new site is being launched in December. For the next few months we are testing features and more importantly, getting baseline data (where we compare the old and new site.) The idea is to get the new site performing as closely as possible to the old before we start trying some really new stuff. So right now, the beta site looks cleaner and has some new features, but doesn’t fundamentally differ from the old site.
In the next few weeks, we will start testing new home page designs. Some are radically different from the one you see today. It will be fascinating to see which design consumers like best.
I mentioned in earlier posts that one great aspect of the new site is that it links tasks together. A good example is the “What can I afford" calculator.
This calculator is a bit different from most payment calculators. They take a price and calculate a payment. This calculator takes a desired payment and factors in typical discounts, etc. to give you a price range.
Why? For many consumers, affordability is thought of in terms of monthly payment. For these consumers, it was a huge waste of time shopping for a vehicle based on a sticker price range they thought they could afford, only to find that the payment was too high.
So this calculator is designed to be an entry point to the site. It calculates a price range to consider and then—and this is the best part—pre-filters vehicles based on this price range in the vehicle finder.
It is small feature, but illustrates the elegance and ease of use that we hope consumer will find exciting in the new site.