We are having something of a debate internally about the Halloween effect. Apparently the last three days of October have historically seen the largest drop in sales, when compared with every month in the year. In fact, most months show the month ending stronger, not weaker. But not October, which usually sees sales decline by at least 10%
The debate centers on the reasons why. One analyst suggested sales should actually be higher around Halloween as car buying is still a scary prospect for many consumers. (I think they were kidding…)
Has Halloween trick-o- treating become so engrossing that car buyers need a time out?
This year, the slowdown started early. I suspect that any pent up demand for 2011 was met and/or deal seekers started eyeing the Thanksgiving weekend as the next buying opportunity.
Am I missing something? Could Halloween really be a factor?